Call tracking that shows which marketing made the phone ring

Calltrail is UK call tracking software for agencies. Facebook ads, Google, SEO, your Google Business Profile, Checkatrade or the van: every call arrives with the source behind it, plus a recording, a transcript and whether anyone picked up.

The live demo has sample clients and calls. No sign-up.

Calltrail client hub: calls this week, answer rate, missed calls waiting for a call back and where calls came from
Solent PlumbingThis morning
  1. 08:1207700 900 412Quote requestGoogle Ads · “boiler repair near me”
  2. 08:4001632 960 118Google Business Profile
  3. 09:0507700 900 087MissedFacebook ads · Spring offer
  4. 09:3107700 900 535UrgentOrganic · /emergency-plumber

Every call arrives with its story

Not just a number and a time. This is what one call from a Facebook ad looks like for a roofing client.

Found them through
Facebook ads, Autumn roof check
Ad
“Free roof survey – video”
Landed on
/free-roof-survey
What happened
Answered after 10s, talked for 5m 10s
Tagged
Quote request Urgent
Sent to
Meta as a conversion, HubSpot as a contact with the call logged
Summary
Leak near the chimney in a rear bedroom, only in heavy rain. Survey booked for Thursday morning.

Every channel, side by side

Most local businesses get calls from five or six places at once. Calltrail tracks them all in one list, so you can finally compare them on the thing that matters: phone calls that turn into work.

  • Facebook and Instagram ads: the campaign, ad set and ad behind each call. More
  • Google Ads and Microsoft Ads: the campaign, keyword and search terms. More
  • SEO: the landing page that made organic visitors call.
  • Google Business Profile, Checkatrade and directories: a fixed number for each listing.
  • Leaflets, radio, vans and signs: a fixed number for each, so offline spend is counted too.
Calltrail call list grouped by day, with source, answered or missed, and tags for each call

Every client in one login

Open the overview and see every client's calls, answer rate and missed calls side by side. Click into one client to work inside it, or look across all of them at once.

Each client can have their own login that only shows their business, and you choose which of your team see which clients.

Call tracking for agencies
Calltrail agency overview: every client's calls, answer rate and missed calls side by side

Everything about the call, not just that it happened

Dynamic number insertion

Each website visitor sees their own tracking number, so a call is tied to the exact visit and the ad or search that brought them.

Conversions back to the ads

Answered calls go back to Meta, Google Ads, Microsoft Ads and GA4 as conversions, so each platform optimises for real callers.

Recordings and transcripts

Play any call or read it. A short summary picks out the job, the area, the urgency and what was agreed.

Missed-call alerts

A text or email the moment a call goes unanswered, and a list of people still waiting for a call back.

Spam kept out

Robot and nuisance callers are flagged and left out of reports, alerts and conversions. Block a number in one tap.

Tags from what was said

Calls are tagged automatically when a caller says “quote”, “emergency” or any phrase you choose.

Call handling

Opening hours, ring groups, phone menus, voicemail and a whisper that tells staff where the caller came from.

Forms as well as calls

Website enquiry forms are tracked to their source too, and matched to the same lead when that person also calls.

How call tracking works with Calltrail

  1. Add one line to the site

    Paste the Calltrail snippet into the website or the client's tag manager. It works with WordPress, Wix, Squarespace, Shopify and hand-built sites.

  2. Visitors see their own number

    The number on the page is swapped for one from the client's pool. Offline ads, vans and Google Business Profile get fixed numbers of their own.

  3. Calls ring the same phones

    Calls go straight to the mobiles and landlines the business already uses. Nothing changes for the person answering.

  4. You see what made it ring

    The source, campaign, ad or keyword and landing page sit next to the recording, the transcript and whether the call was answered.

Calls go where your reporting already lives

Conversions to the ad platforms, leads to the CRM, and anything else through Zapier or a webhook.

  • Meta
  • Google Ads
  • Microsoft Ads
  • GA4
  • HubSpot
  • Pipedrive
  • Salesforce
  • Zapier
  • Webhooks

Questions people ask

What is call tracking?

Call tracking shows which advert, search, web page or offline campaign made someone pick up the phone. Calltrail does it by giving each source, and each website visitor, its own tracking number, then recording where the call came from alongside the call itself.

Will callers notice anything different?

No. Tracking numbers are ordinary UK numbers, and calls ring the business's existing phones. If call recording is switched on, callers hear a short notice first.

Which marketing channels can it track?

All of them. Facebook and Instagram ads, Google Ads, Microsoft Ads, organic search, social, email and referral visits are tracked on the website with dynamic numbers. Google Business Profile, directories such as Checkatrade, print, radio and vehicles each get a fixed number.

Can I see which Facebook ad made someone call?

Yes. Add Calltrail's URL parameters to your Meta ads and each call shows the campaign, ad set and ad the caller clicked. Answered calls can be sent back to Meta as conversions so the ads optimise for people who phone.

Is Calltrail built for agencies?

Yes. You see every client's calls and leads in one place, give each client their own login that only shows their business, decide which of your team can see which clients, and see each client's monthly usage for your own billing.

Do you record calls, and is that legal in the UK?

Recording is optional and set per client. When it's on, callers hear a recording notice before the call connects. Recordings and transcripts are kept securely and every play is logged.

See your calls the way your clients wish they could

Book a 20-minute walkthrough. We'll show you Calltrail with sample clients, and set up your first tracking numbers if it suits.